German condom maker Vizit files for bankruptcy despite anti-Russian sanctions

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The Vizit brand has become famous in Russia for its provocative social media ads.

In Europe appeared the first victims of anti-Russian sanctions. Germany’s largest condom manufacturer, CPR GmbH, has filed for bankruptcy. This is reported by the German business weekly WirtschaftsWoche.

Temporary director Karina Schwartz told the publication that the bankruptcy was caused precisely by the sanctions against Russia.

The company from Lower Saxony produces more than 200 million condoms a year and exports them to many countries. However, he had problems before – the demand for rubber bands among Europeans is falling. Two years ago, the company almost went bankrupt, but got away with it. Business was good again long before the sanctions. But about a quarter of sales were in Russia.

This, according to Karina Schwartz, apparently ruined the business. As part of the sanctions, there were problems with payment for the goods produced.

And now the most interesting. If the name of a German company probably means nothing to you, you probably know their products. These include condoms To visit, which we sell by the checkout in almost all supermarkets. Yes, the same “German quality”. Vizit has become famous in Russia for its provocative social media ads. For example, a photo with a photo of a pack of condoms and a medical mask and the caption: “Isolate infected people in Gan Don province”. Brand marketers were therefore among the first to respond to the coronavirus pandemic. Even earlier, a scandal was caused by an article by the Vizit group on VKontakte with a snake wrapped around a bundle of rubber bands and a comment: “Do not forget about protection, even if you change your skin once a year.” The girls were very offended. But the advertisers’ efforts were not in vain – Vizit is one of the three best-selling condom brands in Russia.

And at the same German company, condoms and lubricants are produced under the brand Sico.

And what are we going to do now? Will we finally overcome the demographic crisis?

For now, it is too early to talk about it. Vizit and Sico are still for sale. Durex hasn’t disappeared either: the British company Reckitt has announced that it is ending its activities in Russia, but it will not just leave them – it will resell them to a third party or to Russian employees. And analysts of Price.ru, an online service for comparing goods and prices, note an increase in demand for Viva and My size condoms – in March it increased by 60%. Nothing special, it’s about saving: these brands in March cost an average of 317 rubles (12 pieces), and Durex (the same 12 pieces) – 783 rubles.

Source: KP

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