A thousand songs in your pocket: what the creators of the iPod dreamed of



When Apple launched the iPod Touch in 2001, it was a groundbreaking invention. It wasn’t the first mp3 player on the market, nor was the iPhone the first smartphone after it, but the unique design was just the push needed to push digital music away from cassettes, CDs and pirated digital copies.

The music industry was clearly losing the battle against illegal file sharing, and the launch of iTunes, which allowed up to a thousand pieces of music to be downloaded onto the iPod, kept Apple alive. afloat on music revenue.

“You’ll never listen to music the same way with the iPod again,” said the late Steve Jobs during a presentation in October 2001. And it turns out he was absolutely right. Two decades later, the Apple Music streaming service has over 90 million tracks.

iPods have taken many forms over the years, but this week the company decided to discontinue the iPod Touch, the last model released in 2007 and updated three years ago.

The iPod Touch was designed by the same team of inventors and engineers as the iPhone, which quickly eclipsed its predecessor. The author of the idea was Tony Fadell. BBC Radio 4 presenters asked him how he reacted to the news that the iPod would no longer be sold.

Tony Fadell: I’ve been in the tech industry long enough to know that tech never stops. It’s important for me to realize that the iPod was one of the cornerstones of Apple, along with iTunes and the Mac, that made the company what it is today. Yes, he is gone, but he will never be forgotten.

BBC: You wrote – in your book and not only – that engineers should start working on the design not with the question “how”, but “why”. What was the answer to the question “why” in the case of the iPod?

TF: It was important that everyone liked the music. It’s the first. And generally people want to have a much wider selection of music with them than they can physically carry around. That’s about a thousand songs in your pocket. It was the transformation and it was the answer to that question.

BBC: How hard did Steve Jobs insist that you join Apple in 2001? After all, then you doubted it was worth it.

TF: Times were different. Then I had my own business and things weren’t going so well for her. But Apple wasn’t very successful either, and by then I had already spent 10 years on projects that went bankrupt. Therefore, going to work at Apple was not an easy decision for me. And then I said to Steve: I know we can create this product, but how are we going to sell it and advertise it? Because I had this problem in the past. And Steve said, “If you make this product, I’ll let the whole world know about it.” He convinced me that we won’t just create something great, we’ll make the world know about it and buy it.

Source: delfi

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